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Social media when done with a clear strategy and a true understanding of how and when to post to each respective platform has an uncanny ability to create great social bu around your business, product or brand.
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This does not mean that Facebook, Twitter, Pinterest and even Tumblr cannot add value to your business. They absolutely can, but they do require additional steps to receive that same great engagement and direct customer connection that Instagram provides. For example, posting on your Facebook page requires boosting your post to reach your fans.